Markus Werner

When necessary, he poses substantial, focused questions that are open and direct, even uncomfortable, when needed. When possible, he does so in a completely light-hearted and entertaining manner. Markus Werner is not only a successful businessman and charismatic head of one of the most high profile German consulting firms in the field of marketing, communications, and media. He is also renowned in the industry as a razor-sharp columnist and consistently original keynote speaker.

After a garnering experience at FMCG companies such as Mondelēz International and Danone, Markus founded the consulting firm BRAIN over 20 years ago. He soon earned the reputation as one of the top executive consultants on the market for brands and communications, media auditing, media planning, and media strategy.

In an industry where words are often in oversupply, Markus has learned what companies and business professionals really need thanks to his long-standing experience of working with many blue-chip clients. This is probably why he enjoys credibility and trust with decision-makers at the highest management level as a content-rich expert and inspiring discussion partner who makes consistently straightforward and independent judgments. It therefore comes as no surprise that Markus has been appointed to the advisory board of successful German family-owned companies.


Selected mandates beyond his work for Kraft Jacobs Suchard (Mondelēz) and Danone: 1&1 AG, 20th Century Fox, Allianz, Bacardi, Bitburger Braugruppe, BWT, Deutsche Bahn, Deutsche Bank & DWS, E.ON, EDEKA/netto, ERGO Gruppe, Esprit, Freenet Gruppe, Fujitsu, Kao, Konen, Lodenfrey, Mediengruppe RTL, Maxxium Gruppe (Absolut, Remy Martin, Jim Beam u.v.a.m.), McDonalds, MCM Klosterfrau, Microsoft, Pernod Gruppe, Schöffel, SIEMENS, Sigel, Staatskanzlei NRW, Takko, TUI, Vodafone, Wort & Bild Verlag