Why BRAIN?

WHY WE'RE HERE AND WHAT WE BELIEVE

BRAIN Media Management Consulting was founded over 20 years ago as a conscious reaction to the current ex-post-oriented media auditing firms. We aim to help companies achieve greater media success in the future. Our approach is forward-looking and not limited to conditions and discounts.

As part of this, we believe, first and foremost, in active media steering. In essence, we perceive media management as a C-level task that involves constantly striving for improvement while maintaining a laser focus on clearly formulated goals. Before an investment takes place, we do everything in our power to secure the approval of perfectly optimised plans, instead of ending up in a blame game of finger-pointing with the agency after things have gone belly up.

We are convinced that taking stock, or auditing, can be helpful in this respect. However, this requires different approaches than conventional approaches, such as benchmarking, even beyond the digital sector. Customers are not the only ones falling asleep at the wheel if they are satisfied with “five-star ratings” on average discounts, placement efficiencies, and other cheap standards. Also, their service provider will only jump as high as the chronically outdated or often unambitious new bar is set. There is a good reason why the trailblazers and best media professionals in our field demand more, not only when it comes to purchasing.

Above all, we wish to stand out in contrast to those consultants and auditors who offer services that are apparently similar to ours but who, unlike us, agencies and media firms also work for marketers or offer such services themselves. Any service provider paid by agencies, media companies and/or marketers at the same time or who has long since evolved into an agency is, of course, neither “neutral” nor “independent” but rather negotiates for themselves. This typically involves anything but your best interest.

HOW WE WORK

Using our processes and instruments, we analyse all levers of media management – above all, media strategy, planning, purchasing, evaluation, and agency management. We can then identify a far greater scope for optimisation than with a predominantly purchasing-oriented approach.

We do this with excellently trained senior marketers, copy development strategists, content and PR experts, and media heads who have been leading among blue-chip clients, agencies, and/or media groups for many years. After all, we are convinced that our claim to quality leadership can only be fulfilled through the outstanding abilities of our consultants and our interdisciplinary BRAIN approach.

Our own tools, as well as those of our partners (such as Nielsen, GIM, XAD, etc.), support us in this process. We also review, utilise, and optimise the tools, dashboards, and ad tech solutions implemented by media agencies for our clients today.

We are aware of the significant advancements in marketing automation. We embrace these changes and continuously train our teams, especially in this area. At the same time, BRAIN protects its clients from new dependencies and often opaque revenue streams that agencies may attempt to establish. For example: Closed technical platforms that complicate agency transitions or new measurement systems that fail to transparently disclose how fundamental KPIs such as net reach, contacts, and GRP are calculated in detail.

WHAT WE DO

BRAIN offers the complete spectrum of excellent media management, media consulting, and media auditing. More details are available here.

As a pioneer and leader in quality, we have succeeded in building a clear profile. Nevertheless, the various terms often bandied about on the market, such as “auditing,” “media consulting,” and “pre-flight assessment,” seem interchangeable at first glance. Interested parties understandably look for differences and seek a market partner that is a good match. To help in this process, our dedicated service descriptions that go far beyond the market standard are available, along with current references.

When it really comes down to delivery, providers in the auditor market differ significantly in terms of “why” (purpose) and “how”. However, to our knowledge, very few websites shed light on these aspects.

However, these factors precisely determine whether an advertiser, who invests a significant portion of their budget in media and an auditor is a good fit and whether the auditor can create sustainable value for the client.