Elmar Schmid

“If the world were not full of things that we did not know, we would be consumed by boredom.” This statement by the physicist Erwin Schrödinger describes why the topic of media is a true obsession for Elmar Schmid. After all, in the business of media, everything is changing all the time, which is why Elmar seeks to sift out the truth by clarifying with intellectual depth and consistently renewed enthusiasm.

When it comes to developing highly pragmatic strategies for clients in the here and now, Elmar is the man of the hour: always friendly, but relentless in implementation. At the end of the day, he knows national and international media business the best – not only from the perspective of media agencies but also from the point of view of the advertising clients. For 15 years, he worked in a leading media positions at Procter & Gamble and later led multiple media agencies in the Dentsu Aegis Network as Managing Director.

As a historian and an expert on Eastern Europe, and a reader of Cicero in the original Latin language, Elmar is also a defender of enlightenment, meaning we ought to use our understanding, and emerge from our self-imposed immaturity. This is probably why Elmar fits in so well at BRAIN. In the end, consistent enlightenment is part of our company’s DNA.


Selected mandates beyond his more than ten years with Procter & Gamble (P&G): BMW, Campari, C&A, Danone, EDEKA/netto, Esprit, Essity (SCA), Ferrero, H&M, ING-Diba, Johnson & Johnson, Kao, KIA, McDonald’s, MSC Cruises, Pernod Gruppe, PSA Gruppe, OMV, Red Bull, Spar, Tele2, Vodafone, VOLVO/Polestar